The Jordan Belgian Business & Friendship Association (JBFA) was honored to host a Farewell Reception in the presence of Her Royal Highness Princess Dana Firas and in honor of His Excellency Mr. Serge Dickschen, Ambassador of the Kingdom of Belgium to the Hashemite Kingdom of Jordan, celebrating his distinguished diplomatic service and valuable contributions to strengthening Jordanian-Belgian relations.

The event brought together a distinguished audience of diplomats, business leaders, government representatives, and JBFA members. The gracious presence of HRH Princess Dana Firas added exceptional distinction to the occasion. Renowned internationally for her leadership in cultural heritage preservation, sustainable development, and international cooperation, HRH Princess Dana Firas continues to play a significant role in promoting cultural dialogue and fostering international partnerships.

During the event, Mr. Shukri Salfiti JBFA President, paid tribute to Ambassador Dickschen’s dedication to strengthening relations between Jordan and Belgium and fostering meaningful cooperation across business, cultural, and diplomatic sectors. His tenure has left a lasting and positive impact that will be remembered with great appreciation and respect.

In his remarks, Mr. Shukri Salfiti,  highlighted the Association’s continued efforts to enhance bilateral relations through networking events, business gatherings, and collaborative initiatives. While planned projects, including a business delegation and participation in the Dead Sea Conference, were postponed due to the regional circumstances, JBFA remains committed to pursuing these initiatives in the future.

The Association also expressed its sincere appreciation to its valued sponsors and supporters, including Mr. Abdalla Mazahreh, Partner & Regional Director of MCE – Management Centre Europe; Mr. Jalal Amer, Sole Agent and Distributor of Belgian BELMIO Coffee in Jordan; Mr. Ahmad Khattab, EVP of Sales, Marketing & Business Development at RevBits; Mr. David Schiffer, CEO & Chairman of the Board of RevBits L.L.C.; and Mr. Khaled Zumot and Mrs. May Zumot for their generous sponsorship and support of the event.

The reception served as both a tribute to a respected diplomat and a celebration of the enduring friendship between Jordan and Belgium. JBFA extends its sincere gratitude to all guests, partners, and sponsors whose contributions made the event a memorable success and wishes Ambassador Dickschen every success in his future endeavors.